Stories come in all shapes and sizes…from a short tagline to a full-length live events script. Here are some stories that have already been told.

The Walking Dead official webstore struggled selling higher-priced exclusive guitars ($300-$700), as their consumer’s average purchase intent was around $30. Increased response rate to email campaign through new copy including slogan “Grab a new axe and shred the dead!” and rewrote all product descriptions in a branded voice. All three limited edition guitars sold out.

LMCA, a licensing agency, was updating their website to engage C+ executives. Crafted a bold and more relevant story including updating their tagline, home page, about page, solutions page, and case studies. Worked in conjunction with client and web design firm, completing all copy on a tight deadline.

Crafted re-engagement copy for Turtle Beach, a video game headset company. Icontact, Turtle Beach’s email service provider, requested use of this email as an example of re-engagement emails to show their other clients.

Print out and fold along the dotted lines to get a storybook. Wrote content for educational activity pack distributed to schools in support of Thomas & Friends Tale of the Brave DVD release, including creating an 8-sentence story from a 75-page screenplay.

Branding and design agency Stag & Hare asked me to craft copy for the back packaging of their Sparkle packaging redesign. In addition to packaging copy, I have also written headlines, taglines, letters, and brand guide copy for other Stag & Hare clients from categories including hotels, food, beverage, household items, and home services.

Wrote book for the children’s musical Fancy Nancy Splendiferous Christmas. Aimed at children 2-7 years old, this show had an Off-Broadway run for several years and toured across the United States. The New York Times reviewed the show stating, “what makes “Splendiferous Christmas” winning is that it dares to be a little naughty as well as nice.”