Constructed materials for Fisher-Price’s global marketing initiative, ‘Calling All Engines’, for Thomas & Friends™’ master toy line, with the objective to increase toy sales and expand public awareness of the brand in key international markets. Named campaign and wrote marketing materials including an original 14-page story featuring existing CGI images. Wrote/edited scripting for character biography videos and copy for online product descriptions. Implemented in over 20 countries and translated into 14 languages. Read Thomas and the Big Storm.